A brand is a promise, symbolized by an identity and made tangible by experiences. A brand’s promise is communicated and delivered through many brand signals or touch-points.
Name, graphic identity, shops, products and services advertising and marketing activities, employee behavior, the experience of people you deal with.
Brand touch-points are controlled by your organization, but the brand itself is intangible and lives in the minds of your audiences.
-Brandscape is the Brand Landscape. We believe all the communication should be consistent and personal: from the showcase and the signage in the front, the entrance to the store, the atmosphere of the shop, its smell, the music, lighting levels, colors and textures of their surfaces (floor, walls, ceiling), the shelves, how the product is exposed, characterization of sellers (uniform, make-up, hairstyle, etc), the product approaching and its sales process, advice, collection, packaging, exit.
In other words, the whole shopping experience.
And the customer satisfaction by this shopping experience.
MANIFESTO brandscaping provides a robust portfolio of brand strategy/architecture, naming, research, regulatory and design services. Wherever your product or concept is in its lifecycle, MANIFESTO brandscaping offers tailored, cutting-edge identity solutions ensuring creativity, trademark risk awareness, regulatory insight and resonant design execution.
Whether your product or concept is new to the market, reformulated to capture an unmet need, repositioned to reach a new market or a visual refresh to breathe new life into an already successful brand, MANIFESTO brandscaping provides our clients with the expertise and execution to give your brand a competitive advantage.
“-More than a nice retail space, a good design is a selling design”. In 15 years we designed more than 200,000 sqm of retail spaces built around the world. We are working in global projects since 1996.
MANIFESTO brandscaping designs and develops re-styling projects, new retail concepts, trade fair boots, corners, shops in shops, pop-ups, franchises.
We understand very well the needs of both sides of a franchise. And always keeping in mind the whole shopping experience.
Design and development of all types of retail spaces.
MANIFESTO brandscaping designs and develops all the visible elements of a brand, such as color, form, and shape, which encapsulate and convey the symbolic meanings that cannot be imparted through words alone. Including elements such as building architecture, color schemes, and dress code.
Design of logos/brochures/banners/catalogues/packaging, etc
MANIFESTO brandscaping develops the use and manipulation of attractive sales displays and retail floor plans to engage customers and boost sales activity. In visual merchandising, the products being sold are typically displayed in such as way as to attract consumers from the intended market by drawing attention to the product's best features and benefits.
Design and development of visual merchandising manuals.
MANIFESTO brandscaping designs and develops any specific combination of promotional methods used for one product or a family of products. Elements of a promotion mix may include print or broadcast advertising, viral media, direct marketing, personal selling, point of sale displays, and/or merchandising.
Design and development of Promotional actions and schedules.