A brand is a promise, symbolized by an identity and made tangible by experiences. A brand’s promise is communicated and delivered through many brand signals or touch-points.
Name, graphic identity, shops, products and services advertising and marketing activities, employee behavior, the experience of people you deal with.
Brand touch-points are controlled by your organization, but the brand itself is intangible and lives in the minds of your audiences.
-Brandscape is the Brand Landscape. We believe all the communication should be consistent and personal: from the showcase and the signage in the front, the entrance to the store, the atmosphere of the shop, its smell, the music, lighting levels, colors and textures of their surfaces (floor, walls, ceiling), the shelves, how the product is exposed, characterization of sellers (uniform, make-up, hairstyle, etc), the product approaching and its sales process, advice, collection, packaging, exit.
In other words, the whole shopping experience.
And the customer satisfaction by this shopping experience.